Asian Insiders is a consortium founded by independent internationalization consultants with long working experience from Asia-Pacific region. All Asian Insider partners have also deep ties to Finnish businesses having previously provided Finpro/Business Finland services in APAC region. Learn more

Jari Hietala


Senior-level business development expertise with over 40 years experience in Management, Consulting, Business and Sales Channel Development across Asian markets. Jari is based in Hong Kong and Thailand. Learn more

Silva Paananen

India & Sri Lanka

Over 30 years of professional experience ranging from midsized and large Finnish companies and 11 years with the Finnish trade promotion agency Finpro. At Finpro she worked with clients from multiple industries supporting their market entries in various geographies. In India, she worked as trade commissioner of Chennai trade centre from 2008-2011. Learn more

Seiichi Yamanaka


Over 40 years of professional experience ranging from a Japanese pharmaceutical company listed with first section of the Tokyo Stock, a computer software company, and Nordic Embassies (Denmark and Finland). Established his own company called J.S.Trading (Japan-Scandinavia Trading) in 2011 and have been working mainly for the companies in Europe who want to enter the Japanese market in various ways. Learn more

Volker Friedrich


Volker has over 30 years of professional experience ranging from midsized and large German companies in the B2B segment. His expertise and focus are in Senior-level business development, machinery and engineering industry. Previously with Management Consulting company Roland Berger & Partner as senior consultant. Learn more

Joona Selin

The Philippines

Manila-based Finnish native, international experience in trade and investment promotion and management consulting. Joona has 9 years of professional experience in Market Entry Consulting, Trade and Investment Promotion, Business Development, Market research, Asian Development Bank. Learn more

Hannes Humala

South Korea

South-Korea Head who are experienced in multi-industry and strategy expert based in Republic of Korea. Han has 15 years professional experience in Business, Consulting, Finance, Business development and Market research. Learn more

Sean Han

South Korea

Experience in media and cultural content industries based in Republic of Korea Twenty. Sean has an extensive 20 years professional experience in Animation production, Character license business, Consumer products, IT and education. Learn more

Kai Tuorila

Thailand & Myanmar

Kai has been in Asia over 25 years, and covers Thailand, Myanmar, Lao PDR and Cambodia. With Master of Science in Engineering from Tampere University of Technology in Finland, and MBA from the Asian Institute of Technology in Thailand, his strengths in the areas of energy, environment, life sciences, industrial sourcing and education have helped him build a deeply rooted network throughout South-East Asia. Between 2010 until end of 2015, Kai was the Country Representative for Finpro (Finland Trade Center) in Thailand, and looking after Myanmar, Lao PDR and Cambodia. From 2016-2020 he                                                was Business Finland’s Trade Representative in Myanmar. Learn more

Claudio Karjalainen


Since graduating with a Master’s Degree in Finance, Claudio has acquired a keen understanding of the stakes for a company when it comes to investments. He has spent a considerable time working in VietNam and is based now in Ho Chi Minh City after living in France, Finland and Belgium. His wide network within foreign and Vietnamese business people and local authorities range from financial sector to manufacturing and sales. Learn more

Pietro Karjalainen


Pietro has over 30 years’ experience in international business such as electronics sales, marketing and management functions. Since 2008, he has been specializing in Asian region, spending 4 years in VietNam as Finpro Country Manager, running a team of 5 people specializing in Finnish market entries to Vietnam. Learn more